Brewer's Blog

Prepare thyself...

Monday, March 17, 2008

It's been a while since my last update, though we've not been idle. You'd think that since today is St. Patrick's Day, I'd be out getting likker'd. Nope, sorry to disappoint you, not really my scene.

I really like the King's Head's stance regarding NO GREEN BEER. When the Free Press was reporting on all the fun stuff to do tonight, they made a point of mentioning the anti-green stance at the Head. For god's sake, who in the world thought this travesty would make you Irish for the night? Now, St. Brigid, there's a saint I can get behind. But, you never hear mention of the lady's fine deeds - turning bathwater into an endless supply of beer - I'd vote for that!

Last year, we released the Weizenbock on this day. This year, we've got the Weizenbock already out there in our snazzy new 341 ml. bottles. Apart from a few minor guffaws at the start of the week, we've got the bottling line pushing out the beer well, and tomorrow we'll give it the first full day of running, and see what it can really do.

We're down to about 12 cases of empty 660ml. bottles right now, and that means that by the end of this week, we'll be clean out of the beer in that format. For those of you (MIKE!) who will lament the passing of the large bottles... feel free to open two small ones, I won't judge you. The rest of you know that these small bottles will mean you'll be able to have a Half Pint at your favourite local watering hole, restaurant, etc. - thanks for understanding.

When the prices for every raw ingredient in beer have gone up, we could have passed along a price increase and kept bottling in the large bottles. Instead, we decided to become more efficient, and slightly more nimble on our toes, so to say. All the other breweries have been passing along increases, and for us, it just seemed to make more sense to intelligently work with what we have, and trim the area that represented the most frustrating part of our days - hand bottling.

So, how do we celebrate this vast leap forward in technology? We brew a new beer, of course.

In the tanks right now, we have a malty mouthful so black and so devastatingly delicious, it could only have been brewed in Winnipeg. The soft, roasty sweet liquid unexpectedly pulls you down into layer upon layer of flavour.

On April 1st, 2008 prepare yourself for a total front end alignment of your senses.

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