It's time to play everyone's favourite gameshow: What's More Insulting?
A) This billboard by a Toronto ad agency that's been causing a hubub in Vancouver?
B) The fact that some marketing genius thought it was a good idea?
or, C) That a beer company can claim to have the "colder beer" than the next guy, whatever the hell that means.
No, sorry. You're all wrong. The answer was:
D) The fact that people continue to support a company that should be apologizing for its insipid beer not some stupid billboard.